SWOT Analysis

Innovative product not offered anywhere else
Versatile product, offered in multiple color options, that can be used in more than one way
It can be stored into a closet if the customer wants to use room’s space for something else
Kids can play with the Nugget without damaging the product
Fun, colorful and easy-to-use website to shop for the product
Product already has some small brand recognition after it reached its Kickstarter goal
It has a catchy tagline: “All ways delightful”
Small team will allow for expertise in all areas of the company

The company has a small team that might struggle to handle marketing and communication plans that require too much attention
Lack of social media strategy in trying to reach a target market best reached through those media
Potential customers may want to get their hands on the product to try it, but may struggle to find the product in person as it mainly is online
Lack of brand name recognition
Consumer confusion with brand identity due to product name
One of the most expensive products in its category

The headquarters of Nugget are located in Durham, North Carolina, which is a city in which there’s an entrepreneurial spirit arising and in which might exist other companies willing to collaborate with the Nugget business (app developers, design companies, among others.)
Headquarters being in Durham, NC can be used to appeal the idea of purchasing from local US businesses
Many single fulfillment channels are popular such as BedBathAndBeyond.com, and can partner with these channels
Promotions and parnterships with blogger sites that appeal to target market

S

Strong competition
Online shopping can be a very saturated field
Environmental and governmental regulations
Fluctuations in the economy (i.e. a recession) can affect purchasing power of consumers
New competition always arising