Nugget Comfort

(1) Jennifer

Jennifer is a stay at home mom who lives in the suburbs with her husband and four children. She has four rambunctious boys who are ages 4, 7, 9, and 12. She spends her days taking care of her children and, in her small amounts of free time, checking social media and parenting blogs. She looks at content more than she creates it. According to the diffusion of innovations theory, she is an early adopter. She deals with a hectic household and needs furniture that can handle her family's lifestyle.

Profession: Stay at home mom

Education: Bachelor's Degree

Location: Suburbs

(2) Karen

Karen is a single mom who lives in the city with her two children. She has two girls ages 2 and 6. She works in the city at a marketing agency on the client side. She is usually busy working during the day and hears most social news through her coworkers, and occassionally through social media which she sometimes checks on the way to and from the office or when her children go to sleep. Her apartment in the city doesn't have tons of room, so she seeks versatile furniture for her two children. She is in the late majority of the diffusion of innovations chart. 

Profession: Marketing Agency

Education: Master's Degree

Location: City

(3) Sarah

Sarah is married and is a stay at home mom who lives in the suburbs with her two children. She has a girl age 4 and a boy age 7. She makes a living as a blogger that is targeted towards moms. She is creating content, rather than just absording it. She is an innovator according to the diffusion of innovations chart. She's up to date on the latest trends. She loves to create and share content online, because she is also being paid for it.

Profession: Blogger

Education: Bachelor's Degree

Location: Suburbs