Nugget Comfort

What do "alpha moms" need and want from Nugget?

What are the target audience’s wants and needs from nugget? Alpha moms want a durable piece of furniture that they can own for years to come. Mothers know that messes are inevitable however they don’t want to be constantly cleaning up after their kids, so an easiness to clean up is a logical want. In addition, moms do not want to see their kids glued to electronic devices at all times so a versatile couch that can provide hands-on entertainment is a plus. These “alpha moms” are picky about what they need with a piece of furniture, especially when it comes down to safety. Whatever her kids are doing, she seeks safety first and will not buy anything if there are safety risks, regardless of how good of a value she gets. Ease of purchase and of assembly is a must for alpha moms. Delivery should require minimal effort from the mom because of her busy schedule, and assembly has to be uncomplicated and straightforward.