Nugget Comfort
Brand Challenge
The Nugget challenge is to create a digital marketing campaign to raise awareness about the brand and increase online purchases. The Nugget needs to find a way to stand out from competittors, especially in North Carolina, and raise brand awareness to promote ecommerce.
Key Objective
To gain 100,000 unique visitors by, and including, the launch of the Nugget 2.0, while maintaining brand identity. The Nugget 2.0 will launch in 6-12 months.
Top 3 Barriers
Top 3 Impacting Trends
Top 3 Drivers
-
Low brand awareness
-
More established competitors
-
Getting people who weren't in the "awareness" or "consideration" phases of buying furniture to engage with the brand
-
Increase in popularity of online shopping
-
Changing fashion and cultural trends of furniture
-
Increasing desire for easy to assemble and use products (hassle free shipping and assembly)
Brand Challenge Hierarchy
-
Social Media
-
Brand Ambassadors
-
Portadble, versatile, and durable for full function and comfort