Nugget Comfort

What is the brand’s defining purpose, worldview and what does or doesn’t it get credit for?

The brand’s defining purpose is to provide the easiest couch ever.  “Easy” to the brand means a couch designed to be more carefree and versatile than what we grew up on.  The brand wants to provide a direct-to-you approach for its consumers with higher quality, lower prices, and better customer service.  Nugget’s worldview is that furniture should be easy, versatile, and social.  The brand gets relatively good recognition for this worldview, as the positive response they received led them to set up the infrastructure for manufacturing, selling, and shipping the couches themselves.

What category needs/values gaps are pivotal to the problem/opportunity?

Category needs are more personal sales approaches and easier delivery and assembly.  The nugget can provide value to the category needs with its in-person brand ambassadors and nuclear business approach.  Nugget employees are completely involved in everything from manufacturing, selling, and shipping. Needs that are pivotal to the opportunity include versatility, easy delivery, product safety, and the environmental safety and eco-friendly aspects of the product. 

What are the needs/gaps that could create value for our band? What are the win-win scenarios?

• It could help busy moms to find a product with which their kids could play with without hurting themselves

• It could help blogger moms to speak about a product that fits her audience’s needs, and in that way keep updating her website’s content

• Nugget could maintain its current category business by providing these busy moms with a product shipped directly to their doors

• For kids, the value would be to spend entire afternoons entertained with the Nugget. This product is made of foam in the pool noodle, so kids with a lot of energy will not be likely to injure themselves, giving moms peace of mind when their children are playing. The list of ways that the Nugget product can be used is as big as a children's imagination. 

What is the most valuable role our brand could fulfill to the people? What value will that create for the brand?

• Nugget has the chance to expand its target market by hitting a segment of the population who has the needs for easy-to-use furniture that meets safety standards for their kids

• That would give value to the brand because it would grow the audiences that Nugget reaches, with different strategies.