Nugget Comfort

Phase One:

Our first phase is about generating online awareness about the Nugget product and seeking out real world partnerships that can be utilized in the next phase. 

• Highlight:

  • The versatility, durability, and safety of the Nugget product

• Tactics:

  • We will use include SEO and AdWords to drive traffic to the website.

    • AdWords used will be playroom furniture, kids room, children furniture, children's room, furniture easy-to-use, child-safe. 

  • We will utilize owned social media accounts of Facebook, Pinterest, and Instagram to promote and share videos and photos about the product and the brand.

    • ​The social media posts will show the product being used in different and creative ways.

    • The social media posts will show the variety of colors and uses of the Nugget.

  • We will also use paid social media ads to further drive traffic to social media accounts and the website.

Phase Two:

Now that there is awareness about the product from Phase One, we will now have the product in the real world so that moms are able to see the product and also discuss it in the online world.

• In the second phase we will use partnerships with daycares and playrooms (i.e. NC Hospital, Barnes and Noble) to have the Nugget product in the real world.

  • The Nugget product will be featured in places such as Barnes and Noble in the area where children sit and read, and also at NC Children's Hospital in a playroom.

  • Next to the product will be a poster explaining the product and the social media contest “Nugget State of Mind.” People are encouraged to take photos of the product showing that value of the product to themselves and/or their children, and posting the photo on social media using the hashtag #nuggetstateofmind. Their posts will be entered into a contest to win a free Nugget product. 

• Tactics

  • Online there will be a social media contest to further enhance Nugget’s presence in the online world

  • Parternships with Barnes and Noble and NC Children's Hospital

  • Print advertisement and posters around the products to promote the brand and the contest

  • Owned social media channels will further promote the contest and locations where the products can be found

  • At the locations where the product is available, people will be encouraged to put their email down onto a list and will be entered into a drawing for a free Nugget product

Phase Three:

In this phase we will be retargeting and monitoring the program.

• The content created during the "Nugget State of Mind" contest will be used to make videos for further marketing efforts. 

• The "Nugget State of Mind" contest will culminate in a final fundraising event at NC Children's Hospital.

  • All children will be invited to come to the event to play with Nugget furniture and children patients of the hospital. Food, music, and entertainment will be provided. There will be nuggets on display for purchase and a portion of proceeds from those sales will go towards the hospital.

  • In addition, Nugget will be donating all new playroom furniture to the hospital.

  • At the event attendees will be encouraged to sign up for email newsletters. If they put their email down they will be entered into a drawing for a free Nugget product.

• Tactics

  • ​Search words and paid promoted posts will be retargeted based on past performance

  • Owned channels (website and social media accounts) will promote the contest and the hospital charity event

  • Track SEO and AdWords

  • Use email marketing to target consumers who have provided their email in previous phases